Understanding your market - both your customers and your competitors - is vital. Find out the benefits of market research and ways to do it.
Business confidence has hit a 20 year high, fuelling hopes of continued growth in the first half of 2014, according to the latest Business in Britain report from Lloyds Bank Commercial Banking.
The twice yearly report, now in its 22nd year, canvasses the views of 1,500 UK businesses and shows that firms are continuing to grow in confidence, driven by expectations of stronger profits, orders and sales over the next six months.
Read the full report for more details.
Downloadour guideJanuary 2014 Business in Britain
Downloadour guideJuly 2013 Business in Britain
Downloadour guideJanuary 2013 Business in Britain
Basic market research techniques can help you obtain information essential to your business's success.
This guide will show you how to:
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