Market research

Monitoring performance

Understanding your market - both your customers and your competitors - is vital. Find out the benefits of market research and ways to do it.

Free Business in Britain reports

The latest Business in Britain report from Lloyds Bank Commercial Banking has indicated that the Business confidence has continued to increase into the first half of 2014.

Views from over 1,500 businesses in the UK show that the optimism about better market performances over the last six months, combined with a stronger economic activity, has led to a much more positive outlook for the second half of 2014.

Read the full report for more details.

January 2014 Business in Britain Download
our guide
July 2014 Business in Britain

January 2014 Business in Britain Download
our guide
January 2014 Business in Britain

July 2013 Business in Britain Download
our guide
July 2013 Business in Britain

January 2013 Business in Britain Download
our guide
January 2013 Business in Britain

Market Research - the basics

Market Research - the basics Basic market research techniques can help you obtain information essential to your business's success.

This guide will show you how to:

  • understand the purpose of market research
  • understand levels of market research
  • increase your market awareness
  • carry out ongoing market research
  • carry out formal research.

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