Market research

Monitoring performance

Understanding your market - both your customers and your competitors - is vital. Find out the benefits of market research and ways to do it.

Free Business in Britain reports

Business confidence has hit a 20 year high, fuelling hopes of continued growth in the first half of 2014, according to the latest Business in Britain report from Lloyds Bank Commercial Banking.

The twice yearly report, now in its 22nd year, canvasses the views of 1,500 UK businesses and shows that firms are continuing to grow in confidence, driven by expectations of stronger profits, orders and sales over the next six months.

Read the full report for more details.

January 2014 Business in Britain Download
our guide
January 2014 Business in Britain

July 2013 Business in Britain Download
our guide
July 2013 Business in Britain

January 2013 Business in Britain Download
our guide
January 2013 Business in Britain

Market Research - the basics

Market Research - the basics Basic market research techniques can help you obtain information essential to your business's success.

This guide will show you how to:

  • understand the purpose of market research
  • understand levels of market research
  • increase your market awareness
  • carry out ongoing market research
  • carry out formal research.

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